Word, much like life, holds a unique meaning for each individual. At our brand, we emphasize the power of words, particularly through our penchant for writing poetry that encapsulates disillusionment with a touch of irony. Many are drawn to our brand because of this distinct voice. We seek to convey a sense of nonchalant, laid-back attitude through our words, embedding them with poetic essence into relaxed, everyday apparel, thereby infusing each piece with layers of significance.